Luxor
Las Vegas, NV
Client
Solaire North
Location
Quezon City, Philippines
Year
2025
Scope
3D Anamorphic Animation / LED Facade / Content Production
30 Seconds
Duration
8 Weeks
Timeline
3D Anamorphic
Format
Project Overview
To celebrate Chinese New Year 2025 with scale and spectacle, Solaire North partnered with ExtraPro by Trustfall to create a bespoke 30-second 3D anamorphic animation for its landmark LED facade in Quezon City.
The team developed a visual strategy incorporating traditional Chinese symbolism with contemporary digital artistry — drawing from dragons, lanterns, and fireworks while subtly weaving in Solaire North's hospitality offerings.
The project operated under an ambitious timeline of just eight weeks, requiring iterative refinement of motion, lighting, and spatial composition for optimal corner display performance.
The Challenge
Produce a technically demanding 3D anamorphic animation specifically optimized for the corner LED facade geometry under an eight-week deadline — while ensuring the content balanced cultural authenticity with brand storytelling.
Our Approach
Iterative motion and composition refinement specifically engineered for the corner display configuration. Traditional symbolism was woven into a contemporary digital format designed to draw crowds and drive social sharing.
The Result
A landmark cultural moment for Solaire North — a visually striking 30-second experience that turned the building's facade into a destination during the Lunar New Year season.
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Category
Casino
