Arianzo 3D Facade
Cebu, Philippines
Client
Spotlight Outdoor Ads / Caesars Entertainment / Clark County
Location
Las Vegas Strip, NV
Year
2025
Scope
LED Infrastructure / DOOH Media Network / Custom Engineering
13
Columns Converted
1M+
Weekly Impressions
9,000 nits
Display Brightness
20 Years
Partnership Term
Project Overview
A synchronized LED platform that converted 13 pedestrian bridge elevator columns into high-impact media towers on the Las Vegas Strip. The initiative replaces static graphics with dynamic, real-time content delivery, enhancing resort branding, live event promotion, and public messaging across a heavily trafficked corridor.
Developed through a public-private partnership between Spotlight Outdoor Ads, TrustFall Technology Group, Vision Sign, Caesars Entertainment, Showcase Mall, and Clark County — the project represents a seven-year journey, with its first phase debuting in late 2025.
The primary display measures 12' x 27' utilizing 6.67mm pixel pitch. Brightness exceeds 9,000 nits for full Nevada sunlight visibility. The network is powered by Vistar Media's enterprise platform, enabling synchronized programmatic advertising across all locations.
The Challenge
Clark County had never approved low-elevation DOOH installations near pedestrian and vehicular rights-of-way. Engineering challenges included thermal separation between panels and hoist-way glass, extreme environmental conditions, and complex multi-stakeholder coordination across a 7-year development cycle.
Our Approach
Custom IP66-rated modules with upgraded chipsets and redundant power architecture. A custom mounting framework provides thermal separation. Pre-assembled off-site for accelerated 8–10 day installation windows per tower.
The Result
Each tower now produces over one million weekly impressions driven by approximately 800,000 weekly Strip visitors. The project marks Clark County's first-ever approval of this installation category and sets the template for urban DOOH infrastructure nationwide.
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Category
DOOH
