Three Thirty Three
Tempe, Arizona
Client
LaVie Casino Manila
Location
Manila, Philippines
Year
2026
Scope
LED Columns / AI Content Production / Experience Design
8 Weeks
Completion
4+ Min
Custom Content
5-Phase Vision
Phases
Manila
Location
Project Overview
ExtraPRO, by Trustfall Technology Group, partnered with LaVie Casino Manila to create a transformative Grand Lobby experience that redefines the concept of arrival. The project integrates cutting-edge art, innovative architecture, and technology to deliver a space that captivates with dynamic ambiance, unforgettable moments, and Instagram-worthy visuals.
The towering LED columns presented a unique challenge requiring more than standard animation. The in-house studio developed an AI-powered storytelling approach customized for the columns' scale and resolution to engage viewers from all angles.
Completion occurred in eight weeks, aligning with Lunar New Year, Valentine's Day, and the lobby launch. The project delivered over four minutes of original, custom content as the first phase of a five-phase technology vision.
The Challenge
Deliver a fully integrated lobby experience with AI-generated content aligned to multiple cultural moments — all within an eight-week deadline coinciding with Lunar New Year and Valentine's Day.
Our Approach
The in-house studio developed an AI-powered content approach optimized for the columns' unique form factor, enabling dynamic narrative that engages from every viewing angle. Modular content architecture allowed rapid updates for each cultural moment.
The Result
Every element in the lobby was designed to engage guests in ways that surprise and delight, turning their visit into a memorable experience. The project launched the first phase of a five-phase technology vision for LaVie.
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Category
Hospitality
