LaVie Lobby
Manila, Philippines
Client
Three Thirty Three Restaurant Group / ITR Investment Group
Location
Tempe, Arizona
Year
2024
Scope
LED Video Wall / System Design / Installation / Programming
~80 ft
Wall Width
475
LED Cabinets
1.9mm SMD
Pixel Pitch
Project Overview
The installation at Watermark in Tempe, Arizona transforms dining through a custom LED video wall. Commissioned by Three Thirty Three Restaurant Group under ITR Investment Group to create a high-impact visual centerpiece that would seamlessly integrate into a premium hospitality environment.
The display spans approximately 80 feet wide using 1.9mm SMD LED technology, comprising 475 cabinets powered by Novastar H15 processing and a SuperLogics computer system. Nano-coating provides liquid resistance and durability in active hospitality settings.
Development involved on-site surveys, overseas manufacturing with burn-in testing, coordinated logistics, and installation with minimal disruption. Future 3D content development was planned in collaboration with Pushka Studio.
The Challenge
Install a large-format LED system in an active premium dining environment without disrupting operations — while achieving the quality and durability standards expected in a high-end hospitality setting.
Our Approach
Nano-coated 1.9mm SMD LED for durability and hospitality resilience. Novastar H15 processing for precision control. Off-site burn-in testing before delivery, coordinated logistics, and minimal-disruption installation sequencing.
The Result
Three Thirty Three opened with one of the most striking LED dining environments in Arizona, establishing the restaurant as a destination where technology and culinary experience are equally premium.
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Category
Hospitality
